ABOUT ME

Hi, I’m Brayden Sweene—a strategist who turns data into direction. I believe effective marketing begins with a clear understanding of people, grounded in evidence and backed by analytics. Strong campaigns come from the ability to analyze behavior, surface insights and translate them into strategies that create real moments.

My work focuses on building data-driven campaign strategies that transform ideas into measurable performance. From brand strategy and audience segmentation to messaging, optimization, and reporting, I combine analytical reasoning with strategic thinking to deliver solutions that are both creative and quantifiable. With experience across research, analytics, marketing, communications and creative frameworks, I deliver ideas, strategy and moments that resonate.