EXPERIENCES
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Client Experience Associate, Healthcare | February 2024 - Current | Chicago, IL
Accounts: Walgreens, Genentech, Oscar Health, GRAIL, Novartis
Working on the healthcare team as a hybrid client experience, integrated media and social specialist.CX: Managing client projects and deliverables to ensure timely delivery. Includes project management and work-back plans, development of press releases and briefing books, drafting newsletters and comprehensive news reports and maintaining agendas and project trackers.
Media: Developing strategic earned and owned opportunities using data to create newsworthy moments. Supporting with development of media strategies, Q&As, executive comms, media lists. Includes pitching and coordinating relationships with national, trade, consumer and local reporters.
Social: Contributing to Genentech’s corporate social media strategy and website. Duties include writing copy for various social platforms, developing creative assets, measuring campaign results and providing subsequent strategy recommendations, and editing editorial website stories.
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Vote Entry Operator | November 2024 | Remote
Supported election night tracking for AP. Tabulated live election data via stringer calls and utilized web-scraping techniques to pull published county voting data. Imputed all data to AP’s 1848 election database system to provide immediate updates to major media channels and Google’s election homepage.
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Consumer Marketing, HCP Marketing Intern | May 2023 - August 2024 | Mettawa, IL
Supported brand marketing for two Immunology drugs across two indications. Created and led a marketing campaign for Medicare and CMS policy changes for FY2025. Worked cross functionally with internal creative agency, legal and finance to develop print materials for nurses, doctors and patients. Conducted market research and focus groups to determine key messaging for DTC campaign use. Analyzed current and potential social media platforms and delivered a recommendation for new channel growth.
EDUCATION
Miami University
Farmer School of Business
Bachelor of Science, Business
Concentration in Marketing
4.0 GPA
AWARDS
Summa Cum Laude
Dec 2024
Presidents List
Dec 2022 - Dec 2024
Beta Gamma Sigma
April 2024 - Dec 2024
PROFICIENCIES
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Google Suite — Advanced
Microsoft 365 — Advanced
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Excel — Advanced
PowerBI — Intermediate
Tableau — Beginner
Numerator — Intermediate
Mintel
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Instagram — Advanced
LinkedIn — Advanced
TikTok — Advanced
Sprinklr — Intermediate
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SQL — Intermediate
Python — Beginner
R — Beginner
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Canva — Advanced
PowerPoint — Intermediate
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Muck Rack — Advanced
TalkWalker — Beginner
CERTIFICATIONS
Fundamentals of Digital Marketing