Project Statement

This goal of this project was to use data to develop a persona and strategy to help Crystal Geyser sell more of its gallon-sized water for a Crystal Geyser client. My team and I analyzed data provided by Crystal Geyser to find that Gen Z and Millennial consumers care about sustainability when purchasing products. From this insight, we ideated with plastic sizing data and found that gallon-sized bottles use less overall plastic than a typical pack of 16.9oz water bottles. Ultimately, we pitched education around this sizing to inform consumers, and won the case competition.

Project Skills

Using data to develop a key insight and persona.

Creative development of social media materials and brand messaging.