Project Statement

To support Hollister’s Back to School Summer 2023 campaign, my group and I pitched a campaign strategy to Hollister clients. Through the use of a competitor audit, survey and additional research to understand our consumer, we created a co-creating campaign centered around sustainability. This involved a go-to-market strategy and social media marketing posts, as well as a loose financials.

Project Skills

Retail merchandising strategy.

Creative ideation and social media campaign mock-ups.

Collecting survey data and analyzing data to develop insights.